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"Nicola has worked with me at both club and International level. She has always been committed to getting myself and team mates back on the ice after injury. I’ve had a few injuries over the past few years and without Nicola tirelessly working on my rehab and motivating to push myself, my injury lay off time would have been so much longer." Jonathon Weaver, GB and Coventry Blaze Ice Hockey Club Captain
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"I had been suffering with constant back problems for some time, after trying different types of treatment I had resigned myself to the fact that it was something I would have to live with. A friend suggested going to Elite Therapy and after one session my back started to feel an improvement. Nicola worked on my posture and core stability and gave me exercises to improve my mobility. My pain has reduced considerably and I have the confidence to be active now without the fear of my back seizing up. I can’t thank Nicola and Elite Therapy enough." TP, Coventry
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"I would like to thank Elite Therapy and Joel for their professionalism and ethusiasm, in helping me gain the strides i needed to over come my injuries. This has allowed me to develop my skills within the European and international stage" Adam Biggs, Coventry Jets AFC, GB Lions AFC
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"We tend to spend a lot of time sitting at our desks producing design work for our clients. As part of encouraging our guys to adopt the right posture and take breaks from the computer we asked Elite to come in and offer massage therapy and advice on an individual basis. This was very well received and we will definitely be doing it again" Paul Hartley - Pyramid Design
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"I had been having back trouble for a number of years now - periodically it would flare up and I would come in for a few therapy sessions to manage the condition. A consultant has now determined that I require surgery to correct the condition. Joel has helped by taking a detailed holistic background history and developed a series of exercises to prepare me for the procedure and help aid the recovery process" AM, Leamington Spa
Joel Poirier
Joel’s interest in musculoskeletal injuries began with the start of his professional career in Ice Hockey. In his first year pro, he was unlucky to have suffered a shoulder injury which meant he had to have an operation to continue with his career. Luckily, post operatively he was surrounded by a great team of sports therapists and physiotherapists and his interest in the therapy industry was sparked. With every injury that came his way (in 11 years there was a lot of them!) he questioned his team therapists about the nature of his injuries and the treatments he received. Finally, towards the end of his career he decided to take all the personal experiences he had gained with injuries and apply it to a sports therapy course at college.
After graduating in Sports Therapy, Joel was able to accumulate experience working with occupational and sporting injuries. Most notably he has worked with teams such as UK athletics, Coventry Blaze IHC, Great Britain IHC and Nottingham Forest FC. Using the confidence of these experiences, the philosophies of Elite Therapy were developed and the clinic was started in 2006 with his business partner Nicola Sherlock.
While running Elite Therapy, after practicing sports therapy for 5 years, Joel decided to further his education by graduating in physiotherapy. Joel says, 'Looking back on it, graduating in physiotherapy was a further stepping stone in my progression as a musculoskeletal therapist.'
Throughout his time practicing he has had a vast amount of experience with occupational and sporting injuries and he believes that treatments are transferable from one to the other. The mechanics of an injury and physiology of the body are the same and therefore the aim of the treatment will be the same. Joel says, 'The big difference will be the intensity of the rehab process, but in saying that all of our treatments at Elite Therapy are specific to the individual. Therefore the goals of each patient is acknowledged before the treatment begins so that direct focus is maintained throughout.'
'At Elite Therapy we are aware of the pressures behind people's daily lives, so we do our best to accommodate their needs. Regardless of the injury you are suffering from, it is the aim of the Elite Therapy team to bring you back to full fitness as quickly as possible, creating the optimum results you deserve.'